A Memorable Experience in Athens
Reflecting on the concluded ESOMAR 2024 Congress in Athens, we are filled with gratitude and excitement after this truly incredible and successful event that exceeded all our expectations.
First of all, our thanks go to the congress organizers for the meticulous planning and execution of the event which was truly impressive. We were amazed by the size and scope of the congress, which made the event more stimulating for participants, with so many interesting sessions and talented professionals from around the world.
We were overwhelmed by the number of visitors to the stand and your energy was incredible, we had the pleasure of meeting many passionate industry professionals. Thanks to everyone who stopped by Stand #49 to discuss the latest innovations in market research.
A special thanks to those who participated in Madalina Mirigel's presentation, "Green Power to the People", on September 10. The session highlighted pressing environmental challenges such as climate change and pollution and how consumers in the UK and Greece are responding to these issues. It was an engaging discussion and we were delighted to see such a great turnout and interest from the audience. If you are curious, you can download the full presentation from our website using the button below.
We look forward to the next edition of the ESOMAR Congress that will take place in Prague. Until then, we sincerely thank you all for your involvement and valuable contributions that made this event a real success. This confirms, once again, that together, we can build a better future for the market research industry.
See you next time, soon!
DataDiggers Goes Gold at
ESOMAR Connect Bucharest 2024!
We are honored to be Gold Sponsor at the 10th edition of ESOMAR Connect Bucharest taking place on Thursday, November 7th, at the prestigious Sheraton Bucharest Hotel - PLATINUM ROOM.
As a staple event on the market research calendar, ESOMAR Connect consistently sets the standard for industry insights, and this year is no different. Organized by SORMA and in collaboration with ESOMAR, the event promises an exciting line-up of speakers, sessions, and networking opportunities, showcasing the latest industry trends and innovations.
Excited to contribute to this dynamic conversation, our thought-provoking session 'Bending the Rules: That's How We Do It Here' delivered by Liviu Micu, our Research Executive, will explore groundbreaking research methodologies that push boundaries while maintaining the highest ethical and methodological standards.
Our commitment to fostering meaningful connections and collaborations within the market research community remains unwavering. The DataDiggers team will be there in full force, eager to engage with you and discuss the future of our industry.
What’s New on the DataDiggers Blog:
Inside the Mind of Consumers
At DataDiggers, we continuously explore new perspectives and approaches to better understand consumer behavior. In our latest blog posts, we dive deep into two fascinating topics: how different generations or life stages affect consumer patterns, and the significant role colors play in influencing brand perception.
Generations or Life Stages: A New Approach to Consumer Behavior
Traditional marketing often segments consumers by generation—Millennials, Gen Z, Boomers, etc.—but is this approach the most effective? We explore the idea that life stages, such as getting married, starting a family, or retiring, may offer a more nuanced understanding of consumer preferences and behaviors. By focusing on where individuals are in their lives rather than their generational label, marketers can potentially gain deeper insights into purchasing motivations and habits.
How Brands Use Colors to Influence Consumer Behavior
Color is more than just an aesthetic choice—it’s a powerful tool that shapes consumer perceptions and decision-making. The article delves into examples from leading brands and industries, showing how color choices can affect emotional responses, brand loyalty, and ultimately, purchasing decisions. Whether it's selecting the right palette for a logo or designing a product's packaging, understanding color psychology is essential for brands seeking to create meaningful connections with their audience.
Celebrating Milestones and
Dedication at DataDiggers!
Loredana Szollosi - 4th Anniversary
Loredana’s dedication to providing top-notch support to our panel members has been unwavering over the past four years. Her commitment ensures a great experience for everyone involved.
Mebin George – 3rd Anniversary
Over the past three years, Mebin has been an integral part of our project management team, coordinating multiple projects with precision and skill. His work ensures that every project runs smoothly, contributing to our overall success in the EMEA region.
We look forward to more success and achievements in the years to come at DataDiggers!
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