Liviu
One (market research) battle at a time
A not uncommon and rather unfortunate situation encountered by market researchers is when the list of detailed research questions swells...
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Blog: Blog2
Liviu
Mar 11, 20223 min read
Market Research – or Photographing consumers
As the title says (and as everybody knows, obviously 🙂), Marketing Research is about taking pictures of consumers or, to be more...
113 views
Luana
Mar 8, 20222 min read
Vegetarianism in Romania - In depth analysis 2/2
Today we would like to continue our in depth analysis regarding our study on Vegetariansm & Veganism in Romania. If you would like to...
33 views
Luana
Mar 1, 20224 min read
Vegetarianism in Romania - In depth analysis 1/2
Since Veganuary has just ended, we used this month as a good opportunity to conduct a study on the popularity of a plant-based diet in...
614 views
Luana
Jan 30, 20222 min read
Pandemic's impact on people's lives (Deconstructed Analysis - Part 2)
Today, we would like to continue our deconstructed analysis regarding our study called "Pandemic's impact on people's lives". If you...
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Florian
Oct 5, 20203 min read
Living in the age of COVID-19 (Part 3)
As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...
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Florian
Jul 21, 20204 min read
The importance of consumer behavior
Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?
136 views
Florian
May 25, 20204 min read
Should companies use customer satisfaction surveys?
Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.
7 views
Florian
Nov 19, 20194 min read
Market experimentation
How do marketing managers know what forms of marketing activity are most likely to result in sales?
64 views
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