Liviu
One (market research) battle at a time
A not uncommon and rather unfortunate situation encountered by market researchers is when the list of detailed research questions swells...
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Blog: Blog2
Liviu
Mar 11, 20223 min read
Market Research – or Photographing consumers
As the title says (and as everybody knows, obviously 🙂), Marketing Research is about taking pictures of consumers or, to be more...
120 views
Author
Mar 8, 20222 min read
Vegetarianism in Romania - In depth analysis 2/2
Today we would like to continue our in depth analysis regarding our study on Vegetariansm & Veganism in Romania. If you would like to...
33 views
Author
Mar 1, 20224 min read
Vegetarianism in Romania - In depth analysis 1/2
Since Veganuary has just ended, we used this month as a good opportunity to conduct a study on the popularity of a plant-based diet in...
630 views
Author
Jan 30, 20222 min read
Pandemic's impact on people's lives (Deconstructed Analysis - Part 2)
Today, we would like to continue our deconstructed analysis regarding our study called "Pandemic's impact on people's lives". If you...
23 views
Florian
Oct 5, 20203 min read
Living in the age of COVID-19 (Part 3)
As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...
10 views
Florian
Jul 21, 20204 min read
The importance of consumer behavior
Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?
142 views
Florian
May 25, 20204 min read
Should companies use customer satisfaction surveys?
Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience.
7 views
Florian
Nov 19, 20194 min read
Market experimentation
How do marketing managers know what forms of marketing activity are most likely to result in sales?
68 views
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