Gabriela
Generations or Life Stages? A New Approach to Consumer Behavior
Marketers have long focused on segmenting consumers by generations, believing that each generational group has distinct preferences and...
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Blog: Blog2
Gabriela
Apr 122 min read
Insight Unveiled: Driving Business Excellence Through Market Research
The impact of insights in market research is increasingly recognized as a driving force for commercial growth and strategic business...
92 views
Luana
Mar 22, 20235 min read
Email marketing & Client retention
When it comes to commercial messages, email marketing is considered the most important means of communication. The importance of email...
41 views
Liviu
Mar 11, 20223 min read
Market Research – or Photographing consumers
As the title says (and as everybody knows, obviously 🙂), Marketing Research is about taking pictures of consumers or, to be more...
113 views
Florian
Oct 5, 20203 min read
Living in the age of COVID-19 (Part 3)
As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...
10 views
Florian
Sep 22, 20203 min read
Living in the age of COVID-19 (Part 2)
In the last blog post we talked about the same subject. Today though, we return with the second part of the study...
9 views
Florian
Jul 21, 20204 min read
The importance of consumer behavior
Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?
136 views
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