Marketers have long focused on segmenting consumers by generations, believing that each generational group has distinct preferences and...

The impact of insights in market research is increasingly recognized as a driving force for commercial growth and strategic business...

When it comes to commercial messages, email marketing is considered the most important means of communication. The importance of email...

As the title says (and as everybody knows, obviously 🙂), Marketing Research is about taking pictures of consumers or, to be more...

As you already know, if you follow our articles and professional activity, in the last weeks we presented a series of questions...

In the last blog post we talked about the same subject. Today though, we return with the second part of the study...

Wouldn't it be awesome for advertisers to learn just what causes their target audience to prefer a certain product over others?