In the world of marketing, color is more than just a visual element—it's a powerful psychological tool that influences consumer behavior....

In recent years, Artificial Intelligence (AI) has begun to make significant inroads, offering exciting possibilities to push the...

Since Veganuary has just ended, we used this month as a good opportunity to conduct a study on the popularity of a plant-based diet in...

You could say qualitative and quantitative marketing research are like the artist and the engineer. On one hand, qualitative research is...

Today, we would like to continue our deconstructed analysis regarding our study called "Pandemic's impact on people's lives". If you...

This article sums up a small part of the "Pandemic's impact on people's lives", which is a complex research study our experts have...

Market research, be it quantitative or qualitative, can sometimes render contradictory and quite upsetting results for some stakeholders in

For decades, air pollution has been debated in vain without producing any result. Even if in the past it used to be just a story that we...

In the last blog post we talked about the same subject. Today though, we return with the second part of the study...

During May 22nd and June 9th, we ran the fieldwork for our research, LIVING IN THE AGE OF COVID-19.

Since factories, rail networks and companies have closed down, there has been a sharp decrease in greenhouse emissions.

Surveys are relevant for the general public and the consumers to gather reviews, opinions, critique and suggestions.

In the following lines we will try to understand the concept of market research.

How do we orient ourselves in the flow of information and news that is flowing through us daily?