Whenever you plan to conduct online surveys always go for the expert. Working with us means getting access to flawless high-quality data from our proprietary online panels in China, Croatia, Czech Republic, Greece, Hong Kong, Hungary, Italy, Kenya, Nigeria, Poland, Romania, Serbia, Singapore, Slovakia, South Africa, Spain, Thailand and Turkey, as well as access to premium online panels around the world via certified online panel providers.
Whether you need to reach consumers, B2B or healthcare online panels in Europe or elsewhere in the world we are ready to support, either from our own proprietary panels or via local partners. We do realize how important it is to extrapolate the survey results to a broader part of the population, therefore all our online panels are recruited from various internet sources to be nationally representative in terms of both demographics and consumer behaviour.
Moreover, our proprietary online panels are deeply profiled by more than 70 different criteria, including:
age, gender, region, income, education, occupation, marital status, household size, children presence in household, kids age & gender etc.
car ownership, registration year, brands, new or used car etc.
items owned, decision making and area of decision, house ownership by type of dwelling etc.
fast food/restaurant habits, grocery shopping decision making, drinks etc.
smartphone ownership, smartphone brands, smartphone operating system, social networking, Internet usage frequency etc.
age, gender and number of children in household, pregnancy etc.
ITDMs, BDMs, C-Level employees, job titles, company size, company revenue etc.
physicians by specialty, nurses, veterinarians, pharmacists, hospital staff etc.
various conditions, medication taken, frequency of visiting the doctor etc.
business travelers, leisure travelers, means of transportation, travelling frequency etc.
usage of bank services, credit or debit cards, brands etc.
sports playing/watching, TV usage, magazines reading etc.
dogs owners, cat owners, type of food purchased etc.
smokers, frequency of smoking, people who quit smoking, method used to quit smoking etc.
When it comes to quality DataDiggers makes no compromise: from the panel recruitment settings and up to delivering the final data to clients, we run everything flawlessly in strict adherence to the ESOMAR’s code of conduct.
Here’s how we do quality control, in short:
- Rigorous and diverse recruitment sources: we use multiple channels for panel recruitment to ensure a correct representation of the population and also to avoid any bias caused by possible skew in terms of demographics or consumer behaviour: marketing affiliates, members’ recommendation, e-commerce websites and information websites.
- Full control on geo-location: someone living in a different territory than the one he/she is trying to join as panel member cannot even see the registration form, so it’s basically impossible for a Romanian living in UK to join our Romanian panel, for instance. Moreover, entering a valid zip code is a mandatory item to become our panel member, which is an extra step to ensure the place of living declared by panel members is real.
- High-quality panel maintenance: at DataDiggers we pay extra attention on providing a quality panel support to our members, with quick feedback delivered in local languages to all their inquiries and with low rewards redemption levels, creating a win-win environment and ensuring a high response rate across panels.
- Multiple options in terms of rewards redemption methods: by PayPal, in cash, by wire transfer or through online vouchers, this is how our panel members can redeem the rewards they win, based on their preference. We believe it’s fair to offer a variety of options for them to choose from and that pays back in a high response rate across panels.
- Digital fingerprinting technology: duplicates and fraudulents (straightliners, speedsters, red herrings, those providing unusable answers in open ended questions) are automatically flagged and those who repeatedly manifest the same behaviour are purged from panel on a regular basis.